Since the invention of the printing press, every new revolution in information technology has prompted apocalyptic fears. From the panic that easy access to the vernacular English Bible would destroy Christian orthodoxy all the way to the revulsion, in the 1950s, at the barbaric young medium of television, cultural critics have moaned and wailed at every turn. Each shift represented a further fracturing of attention — continuing up to the previously unimaginable kaleidoscope of cable TV in the late-20th century and the now infinite, infinitely multiplying spaces of the web. And yet society has always managed to adapt and adjust, without obvious damage, and with some more-than-obvious progress. So it’s perhaps too easy to view this new era of mass distraction as something newly dystopian.
But it sure does represent a huge leap from even the very recent past. The data bewilder. Every single minute on the planet, YouTube users upload 400 hours of video and Tinder users swipe profiles over a million times. Each day, there are literally billions of Facebook “likes.” Online outlets now publish exponentially more material than they once did, churning out articles at a rapid-fire pace, adding new details to the news every few minutes. Blogs, Facebook feeds, Tumblr accounts, tweets, and propaganda outlets repurpose, borrow, and add topspin to the same output.